James Madison University

Location: Harrisonburg, VA
Founded: 1908
Primary Athletic Conference: Colonial Athletic Association
Nickname: Dukes
Colors: JMU Purple, JMU Gold
Mascot Name: The Duke Dawg
Institution Website: www.jmu.edu
Athletics Website: www.jmusports.com
Bookstore: www.jmu.edu/bookstore
Famous Alumni: Gary Clark (NFL) Charles Haley (NFL) Scott Norwood (NFL) Elliott Sadler (NASCAR),
Fun Fact: James Madison University was a state school for women, until 1946 when men could enroll as regular students.

Licensing Information

Royalty Rate: 12%

Advanced Fees
Category A: $250
Category B: $50
Category C: $25

University purchases for internal consumption

If the advance fees listed above are zero, the institution may require advance fees by product category. A detailed list of advance fees for each institution is included in the license application, which is available for download from this site. Current licensees may download a complete list of advance fees from the Resources section of Brand Manager 360.