News

IMG College Licensing Creates Digital and Social Media Blitz to Promote College Merchandise for the Holidays

Wednesday, December 12, 2018

With more consumers beginning their holiday shopping through mobile and social platforms, IMG College Licensing developed a series of videos and shoppable graphics to target fans and keep college top of mind during the gift-giving season.

IMG College Licensing and the Southeastern Conference Introduce Vintage-Inspired Merchandise During Football Championship Weekend

Friday, November 30, 2018

The Southeastern Conference and IMG College Licensing have partnered to introduce vintage-inspired Conference apparel in conjunction with this weekend’s football championship in Atlanta.

Syracuse University Athletics Extends Relationship with IMG

Wednesday, November 28, 2018

Syracuse University Athletics and IMG are extending their partnership with a long-term agreement for multimedia rights and licensing.

IMG College Licensing and Arkansas Bring Back the Slobbering Hog as Part of the 25th Anniversary Celebration of the 1994 Basketball National Championship

Tuesday, November 20, 2018

IMG College Licensing and Arkansas Athletics have collaborated to bring back the “Slobbering Hog” logo on merchandise as part of the 25thAnniversary of the Razorbacks’ 1994 NCAA Basketball National Championship.

Operation Hat Trick Announces Logo Updates and Brand Refinement

Thursday, October 25, 2018

In celebration of its 10thanniversary and more than $1 million donated to organizations that support its mission since 2014, Operation Hat Trick (OHT) announces a refinement of its visual identity.

University of Connecticut Extends Relationship with IMG

Wednesday, October 17, 2018

IMG announced today that it has agreed to a 15-year extension with the University of Connecticut to remain the exclusive multimedia rights holder and licensing agent for UConn athletics through 2033.  

IMG College Licensing Takes Influencers on a Roadies Road Trip to Promote College Vault Collection

Wednesday, September 26, 2018

In a quest to make old things new again, IMG College Licensing is taking nine social media influencers on a unique road trip across the southwestern U.S. to promote its College Vault vintage-inspired merchandise collection. 

UNC Greensboro Extends Multimedia Rights and Licensing Relationships with IMG

Thursday, September 20, 2018

UNC Greensboro today announced an extension of its multimedia rights and licensing agreements with IMG through 2028. 

IMG Partners with 15 Universities to Provide Once-in-A Lifetime Experience at New York Fashion Week: The Shows

Wednesday, September 12, 2018

IMG College Licensing and IMG’s fashion events division collaborated to provide a one-of-a-kind educational experience for 22 students from 15 universities at this September’s New York Fashion Week.

Fourteenth Annual College Colors Day Encourages Fans to Unleash their School Pride

Tuesday, August 28, 2018

This year’s College Colors Day, taking place Aug. 31, will spark more than 195 million college fans nationwide to unleash their colors by wearing gear to support their favorite school.  

IMG College Licensing and University of California San Diego Partner on Brand Licensing

Thursday, August 09, 2018

IMG College Licensing today announced it was selected by the University of California San Diego to manage its domestic trademark licensing program through June 2023.

IMG College Licensing and University of Denver Partner on Brand Licensing

Monday, July 09, 2018

IMG College Licensing today announced it has reached a multiyear agreement with the University of Denver (DU) to manage its domestic trademark licensing program through June 2025.