Monday, June 29, 2015
ATLANTA, GA (June 29, 2015) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, today announced a 10-year extension of its partnership with The University of Alabama.
Alabama, the company’s first client upon its founding in 1981, is currently CLC’s top-selling institution in units sold, royalty revenue, and sales. The University’s licensing program, which has generated more than $98 million since its inception, continues to build momentum – royalties have increased 83% in the last five years and 250% since 2005. Alabama’s licensing revenue has increased in 13 of the past 15 years. The program is currently experiencing the best distribution in its history, with official Crimson Tide merchandise sold in more than 7,000 retail locations.
“We are pleased with our relationship with CLC that has been in place for many years,” said Bill Battle, Director of Athletics, The University of Alabama. “The CLC team has been passionate about helping us develop, promote and protect the Alabama brand. We are happy to be able to continue benefitting from the comprehensive suite of services and future plans for growth that are uniquely available through CLC.”
“It means so much to everyone at CLC that The University of Alabama continues to entrust us with one of the preeminent sports brands,” said Cory Moss, SVP and Managing Director, CLC. “We are very excited to develop creative new programs and initiatives that will continue to grow the University’s licensing program.”
CLC has worked closely with Alabama to optimize its licensing program by pioneering national retail programs, analytical systems identifying consumer buying trends, and new and innovative ways to increase revenue and extend the Alabama brand. In recent years, CLC has helped Alabama maximize its championship football programs, including $5 million in incremental royalty revenue generated from the 2009, 2011, and 2012 football titles; the 2009 football “hot market” remains the highest-grossing hot market CLC has ever managed.
CLC, the leading collegiate licensing agency in the U.S., represents nearly 200 collegiate institutions nationwide, and has signed more than 25 new school deals thus far in 2015.
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For more information, please contact:
VP, Strategic Communications
646-871-2402 or email@example.com
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.