Auburn University Signs 8-Year Extension with the Collegiate Licensing Company

Monday, March 28, 2016

Auburn University Signs 8-Year Extension
with the Collegiate Licensing Company
ATLANTA, GA (March 28, 2016) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, today announced an eight-year extension of its global partnership with Auburn University to continue managing the school’s successful trademark licensing program. Since CLC began partnering with Auburn in 1981, the University’s licensing program has generated more than $52 million in licensing royalties. 
“As a long-time partner of the University, CLC understands the Auburn family and the goals we have for our brand, but more importantly, they can deliver the resources, relationships and expertise to get us there,” said Jennifer Blackmon, Director of Trademark Licensing for Auburn University. “We routinely call on the CLC team and their array of services to help us protect and grow the Auburn brand.”
Officially-licensed Auburn product is now sold by more than 6,645 retailers across the country. As a result of their expanded retail presence, royalties for the University have increased 65% since FY 2010-11. Auburn has achieved greater in-store distribution and total sales in part through its participation in CLC’s exclusive national retail marketing platforms, including College Colors Day, Rock Your Colors and Holiday Cheer Section.
"As one of CLC’s first partners, we value our relationship with Auburn and are excited to continue to work side-by-side with the University to ensure its brand is best-positioned for long-term growth and value,” said Cory Moss, SVP and Managing Director, CLC. “By leveraging the tremendous assets we have available in the areas of research, digital marketing, and entertainment, along with innovative brand strategies, CLC will continue to help the University connect its passionate fans to the Auburn brand.”
Auburn is ranked 9th overall among CLC partner institutions in wholesale revenues in 2014-15. Licensing program revenue is up +22% from the previous fiscal year.
Revenue from the sale of Auburn University licensed products supports student scholarships.
CLC, the leading collegiate licensing agency in the U.S., signed or extended its licensing agreements with more than 50 partner institutions in 2015. CLC currently represents nearly 200 collegiate institutions, including 30 bowl games, the NCAA and the College Football Playoff.
About Auburn
Auburn University has provided instruction, research and outreach to benefit the state of Alabama and the nation for more than 155 years and is among a distinctive group of universities designated as Land, Sea and Space Grant institutions. Auburn makes a nearly $5 billion economic contribution to the state each year, has more than 250,000 graduates and provides 140 degree programs to more than 27,000 graduate and undergraduate students. For more news about Auburn University, go to
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
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Contact: Andrew Giangola, IMG, 646-871-2401,