Tuesday, August 18, 2015
ATLANTA, GA (August 18, 2015) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, today announced a five-year extension of its agreement with the Big 12 Conference to continue serving as the Conference’s trademark licensing representative. CLC began working with the Big 12 in 1996.
CLC manages the officially licensed merchandise programs for the conference’s full lineup of championship events and works with Big 12 member institutions on co-branded products that use the Big 12 marks.
“The expert staff, relationships and resources that CLC delivers has made them a valuable part of the Big 12 team,” said Bob Bowlsby, Commissioner of the Big 12. “We are pleased to renew our partnership as we continue to seek new ways to protect and market the Big 12 brand.”
“We are thrilled to extend our partnership with the Big 12 and look forward to continuing our work with Commissioner Bowlsby and his team to elevate the Big 12 brand,” said Cory Moss, SVP and Managing Director, CLC. “By developing quality merchandise programs with best-in-class licensees, we help ensure a better experience for fans of Big 12 institutions attending conference events.”
CLC, the leading collegiate licensing agency in the U.S., has signed or extended its licensing agreements with more than 50 partner institutions in 2015. CLC currently represents nearly 200 collegiate institutions, including 10 major conferences as well as the NCAA, 29 bowl games, and the College Football Playoff.
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About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 38 million people within its geographic footprint. In its 20th year, the Conference has produced more than 600 Academic All-America selections and claimed national championship team titles in 17 of its 23 sponsored sports. Its student-athletes and teams have combined for 587 individual NCAA titles and 54 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner.
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.