Wednesday, December 17, 2014
ATLANTA, Ga. (Dec. 17, 2014) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, today announced it has reached an agreement with Northeastern University to manage its domestic trademark licensing program, beginning in 2015.
Through the partnership, Northeastern will gain access to the leading brand protection, brand management, and brand development services that CLC currently provides to its nearly 200 collegiate partners in the $4.6 billion collegiate licensed segment of the retail market. The university’s partnership with CLC will also allow the university to leverage best-in-class licensees, tap into key retailers, access exclusive retail intelligence, and participate in a range of national retail marketing programs.
CLC previously represented Northeastern from 1998 to 2004. The school’s new five-year contract with CLC is effective Jan. 1, 2015.
“We are honored with the opportunity to welcome Northeastern University back to the CLC family,” said Cory Moss, SVP and Managing Director of CLC. “Northeastern is important in the New England sports community and has a growing national reputation. Its student-athletes have gone on to compete in NBA Finals, Stanley Cup Championships, Super Bowls, and the Olympic Games. We’re eager to help promote and build the Huskies’ licensing program.”
CLC, the leading collegiate licensing agency in the U.S., has signed or extended its licensing agreements with more than 50 properties this year. CLC currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff.
# # #
For more information, please contact:
VP, Strategic Communications
646-871-2402 or firstname.lastname@example.org
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.
About Northeastern University
Founded in 1898, Northeastern is a global, experiential, research university. Our tradition of partnership and engagement creates a distinctive approach to education and research built on the values of experiential learning, innovation, and entrepreneurship. Northeastern is the recognized leader in experiential learning, powered by the world’s most innovative cooperative-education program. We offer students opportunities for professional work, research, service, and global learning across the U.S. and 128 other countries on seven continents. The same spirit of real-world engagement guides a use-inspired research enterprise that is strategically aligned with three global imperatives: health, security, and sustainability. Northeastern offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, and Seattle. Northeastern is home to a vibrant and competitive athletic program, including 18 varsity sports at the NCAA Division I level, 43 club sports, and 32 intramural sports. Athletics at Northeastern promotes leadership, teamwork, and student engagement with the life of the university and the larger community. The Huskies compete in the Colonial Athletic Association (CAA), the Hockey East Association, the Eastern Association of Rowing Colleges (EARC), and the Eastern Association of Women's Rowing Colleges (EAWRC). Northeastern has achieved and sustained a record of accomplishment across all 18 sports programs. Over the last five years, Northeastern teams have made a combined 70 appearances in postseason conference championship events and an additional 25 postseason appearances beyond the conference championships.