Tuesday, March 25, 2014
ATLANTA, Ga. (March 25, 2014) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, announced today that it has extended its partnership agreement with Villanova University to continue managing its trademark licensing program.
Villanova and CLC, who have partnered together since 1994, have signed a 10-year agreement that will run through 2024. The partnership will give Villanova continued access to CLC’s leading brand protection, brand management and brand development services through a comprehensive trademark licensing program customized by CLC. In addition, Villanova will continue to benefit from CLC’s proven licensing services, which allow it to contract with best-in-class licensees that will advance its goals and marketplace position.
CLC, the oldest and largest collegiate licensing agency in the United States, currently represents over 200 colleges, universities, bowl games, and athletic conferences in the $4.62 billion retail market for collegiate products.
“CLC has been a valuable partner of Villanova for nearly two decades, and we’ve been very pleased with their ability to tailor their services to the needs of the University,” said Vince Nicastro,” Villanova’s Director of Athletics. “We value CLC’s knowledge and experience in the collegiate licensing industry, and we are confident that they will continue to help us grow and develop the Villanova brand well into the future.”
Over the past 19 years, CLC has worked closely with Villanova to expand its retail presence in the marketplace and increase merchandise sales by leveraging national and regional marketing and licensing programs, including College Vault, a vintage inspired collection of products. Additionally, CLC has worked with licensees and retailers, including Peter Millar, Columbia Sportswear, and Old Navy, to increase product selection and retail distribution of Villanova merchandise. CLC has also helped Villanova capitalize on its participation in multiple NCAA basketball tournaments, including its 2009 Final Four run, among other post-season athletic events.
“We are excited to be able to continue the successful partnership we have developed and grown with Villanova over the past two decades,” said Cory Moss, Senior VP and Managing Director of CLC. “We look forward to continuing to pursue innovative growth opportunities for the University while helping connect its passionate fan base to the Villanova brand.”
Villanova is one of six institutions in the state of Pennsylvania that are represented by CLC. Other in-state CLC partners include Pennsylvania State University, University of Pittsburgh, Drexel University, St. Joseph’s University, and Temple University.
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For more information please contact:
About the Collegiate Licensing Company
Collegiate Licensing Company
(404) 937-4106 or firstname.lastname@example.org
Associate AD for Communications
(610) 519-6514 or email@example.com
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents over 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com