2017 College Colors Day Reaches Millions of Fans and Consumers

Wednesday, September 06, 2017

ATLANTA, GA (September 6, 2017) – The 13th annual College Colors Day, the annual event created by IMG College Licensing to promote students, alumni and fans celebrating their favorite school by sporting college gear, reached millions of fans through print, broadcast and social media.
This year’s College Colors Day, which took place Friday, September 1, helped boost visibility for college brands and showcase school pride during the kick-off weekend for college football. According to early reports, College Colors Day-themed posts across various social media channels garnered more than 138 million potential impressions. Additionally, broadcast mentions and content on regional and national shows such as The Today Show, Fox & Friends, and ESPN reached an estimated television audience of more than 3.8 million viewers. Elite Daily, the self-described “voice of generation Y” that averages more than 10 million unique monthly impressions, also posted about College Colors Day.
“The large numbers we are seeing for fan engagement on social media and television viewership reinforce the passion of college fans and their loyalty to their college brands,” said Nicole Armentrout, Vice President, Marketing at IMG College Licensing. “We are thrilled to be able to deliver the power of WME|IMG to orchestrate this celebration of college and provide our partner institutions a platform for connecting with their fans.”
Celebrities and sports personalities across many WME|IMG divisions, including Professional Bull Riding, IMG Models, and Miss Universe, as well as former college athletes, participated in the campaign, posting support for their favorite institutions. All posts by fans and celebrities incorporated this year’s theme, United We Fan.
Additionally, IMG College Licensing delivered several customized fan engagement opportunities and contests that were hosted on www.CollegeColorsDay.com, in the weeks leading up to College Colors Day. Through the website, fans were also able to register for the chance to win one of two all-expenses-paid trips to the College Football Playoff (CFP) National Championship in Atlanta, Georgia. CFP and its charitable arm, the College Football Playoff Foundation and its Extra Yard for Teachers cause brand, provided the tickets to the game.
College Colors Day was also leveraged and promoted by many top retailers, including JCPenney, Lids, Rally House, Alumni Hall, Costco, Sam’s, Academy, Fanatics, and Target, as well as more than 700 campus and local retailers, as a marketing platform to highlight college branded merchandise.
IMG College Licensing also provided customized, university-specific activation calendars and kits for its partner institutions, which includes nearly 200 colleges, universities, conferences, bowls, the NCAA, the College Football Playoff and other top collegiate brands.
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. 
Contact:  Mike Scanlan Contact: Mike Scanlan, IMG, (216) 436-3544, mike.scanlan@img.com