IMG College Licensing and NCAA® Partner to Protect Trademarks at the 2018 Men’s and Women’s Final Four Games®

Thursday, March 29, 2018

ATLANTA, Ga. (March 29, 2018) – As teams prepare for the upcoming NCAA Men’s and Women’s Final Four games this weekend, IMG College Licensing, in close coordination with the NCAA, is making preparations to clear the marketplace of potential counterfeit and unlicensed merchandise.
IMG College Licensing, the exclusive trademark licensing agent for the NCAA, Kansas, Michigan, and Villanova, for the Men’s Final Four, and Louisville, Mississippi State, and UConn for the Women’s Final Four will work closely with San Antonio and Columbus, Ohio officials, law enforcement and private investigators to search for counterfeit merchandise and any other unauthorized use of trademarks owned by the NCAA and the participating institutions. All counterfeit merchandise is subject to seizure or surrender.
“Our goal is to protect the brand integrity of the NCAA and our partner colleges and universities, as well as to protect fans from purchasing unlicensed counterfeit merchandise that often is of inferior quality,” said Cory Moss, senior vice president and managing director of IMG College Licensing. “Our enforcement teams will work to deter potential counterfeiters that may be at event sites, in the local market, and online looking to capitalize on fan excitement.”
“The NCAA is committed to delivering the best experience possible to fans in San Antonio and Columbus over Final Four weekend,” said Dan Gavitt, NCAA senior vice president for basketball. “We work with IMG College Licensing and host-city law enforcement teams at our championships to protect our fans and the NCAA brand, while providing a safe environment for all those who come to support their favorite teams and the NCAA student-athletes.”
When purchasing NCAA Final Four merchandise, consumers should look for the following identifiers to ensure the merchandise they purchase is officially licensed:

  • All officially licensed merchandise should display the NCAA “Officially Licensed Product” hologram somewhere on the product or hangtag.
  • The merchandise should depict the NCAA and participating universities’ marks in a tasteful manner, consistent with the designs and school depictions approved by the NCAA and participating institutions. 
  • The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards put in place by the NCAA and the participating institutions. 
  • All merchandise should bear the name of the authorized licensee on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment. 

Royalties generated from the sale of officially licensed tournament products are returned to the NCAA and participating institutions to support scholarships and other vital programs and initiatives.

About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit and for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Indeed, Infiniti, Intel, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

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For more information, contact:
Tammy Purves, IMG College Licensing, 770-799-3275,
Mike Scanlan, IMG, 386-843-0188 or  
Gail Dent, NCAA, 317-917-6117  or