IMG College Licensing Announces New Partnership with St. John’s University

Thursday, June 08, 2017

ATLANTA, GA (June 8, 2017) – IMG College Licensing today announced it has reached an agreement with St. John’s University to manage its domestic trademark licensing program. The relationship will align with the multimedia rights contract between St. John’s and IMG, which runs through 2026.
Through this new partnership, St. John’s will gain access to IMG College Licensing’s industry-leading brand protection, management and development services. IMG College Licensing will also work with the university to leverage best-in-class licensees, tap into key retailers, provide access to exclusive retail intelligence and consumer insights, and develop customizable national and regional retail marketing programs.
“We are thrilled to strengthen our relationship with IMG and leverage the premier resources provided by its licensing division,” said Anton Goff, Director of Athletics at St. John’s. “Rich history and tradition are embedded in our brand, so it is imperative that we partner with an industry leader to assist with management and to provide expansion opportunities in this space.”
“Our new partnership with IMG College Licensing will bring unique resources and expertise that we can utilize to grow our licensing program,” said Michael Barry, Senior Associate AD for Business Affairs at St. John’s. “We look forward to working with the IMG team to provide the best merchandise possible for our St. John’s fans.”
“We are proud to work with a well-known and respected brand like St. John’s to elevate its licensing program and provide opportunities that only IMG College Licensing can offer,” said Cory Moss, IMG College Licensing’s Senior Vice President and Managing Director. “St. John’s has an incredible history as an institution and athletic program, and we look forward to maximizing the presence of the Red Storm brand at retail and with top licensees.”
IMG College Licensing, the leading collegiate licensing agency in the U.S., currently represents nearly 200 collegiate institutions, including top athletic conferences, 30 bowl games, the NCAA, and the College Football Playoff in the $4.6 billion retail market for collegiate products.
IMG’s multimedia rights relationship with St. John’s dates back to 2010 and includes inventory inside Madison Square Garden for Red Storm basketball home games. The agreement also incorporates IMG’s exclusive representation and management of the athletic department’s television, radio and print assets, as well as the official athletics website, in-event impact opportunities and hospitality.
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About St. John’s
St. John’s sponsors 17 varsity athletic programs with proud and storied traditions.  A charter member of the BIG EAST Conference, one of the nation’s most competitive conferences that sent seven of its 10 teams to the NCAA Men’s Basketball Tournament in 2016-17.  Located in the entertainment and media capital of the world, the Red Storm bears the moniker of “New York’s Team” with the men’s basketball squad playing a percentage of its home games at “The World’s Most Famous Arena,” Madison Square Garden.
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.
Contact: Mike Scanlan, IMG, (216) 436-3544,
             Stephen Dombroski, St. John’s Athletics, (718) 990-6897,