Wednesday, June 28, 2017
IMG College Licensing Announces Partnership with Illinois State University
ATLANTA, GA (June 28, 2017) – IMG College Licensing, the licensing affiliate of IMG College, today announced it will begin a multi-year partnership with Illinois State University to manage its domestic trademark licensing program effective July 1, 2017.
Through this partnership, Illinois State will gain access to the industry-leading expertise, services, and resources that IMG College Licensing currently provides to its nearly 200 collegiate partners. The university’s partnership with IMG College Licensing will also allow Illinois State to align with best-in-class licensees, tap into key retailers, access exclusive retail intelligence and consumer research, and participate in a range of national and regional retail marketing programs.
“We are excited to work side-by-side with Illinois State to grow its brand at retail, and connect with its passionate fans through licensed products,” said Brian White, VP, Regional Brand Marketing of IMG College Licensing. “Illinois State’s trajectory of success in academics and athletics, as well as its strong commitment to a deeply engaged level of brand development, make it a great fit for our partnership model.”
Illinois State joins four other top institutions in the state of Illinois that are also represented by IMG College Licensing, including Eastern Illinois University, Northwestern University, Southern Illinois University and University of Illinois.
“We believe IMG College Licensing’s innovative licensing and marketing programs and commitment to serving Illinois State will help us take our trademark licensing program to the next level,” said Dani Schroeder, Illinois State’s Manager of Trademark Licensing and Project Communications. “Our respective teams are already engaging to expand our marketplace presence so we can provide top-quality products to all Redbird fans.”
IMG College Licensing currently represents nearly 200 colleges, universities, bowl games, and athletic conferences in the $4.55 billion collegiate licensed segment of the retail market.
About Illinois State University
Illinois State University was founded in 1857 and is the oldest public university in Illinois. With a total enrollment of 21,039 students, Illinois State is among the nation’s top leaders in graduation rates and ranks as one of U.S. News & World Report’s 2017 Top 100 Public Universities, based on academic quality and excellence. Conveniently located in Normal, Illinois, the University is situated at the intersection of three major interstate highways, as well as along the Chicago-St. Louis railroad corridor. More information about Illinois State can be found online at IllinoisState.edu.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.