LSU Extends Licensing Partnership with the Collegiate Licensing Company

Tuesday, June 14, 2016

ATLANTA, GA (June 14, 2016) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, today announced an extension of its global partnership with Louisiana State University (LSU) to continue managing the school’s successful trademark licensing program until 2026. In addition, LSU has appointed CLC the exclusive agent for all University campuses beginning July 1, 2017. CLC began partnering with LSU in 1991.
“CLC’s knowledge, resources and relationships in the collegiate licensing industry provide us with outstanding tools to manage and protect the LSU brand,” said Brian Hommel, Director of Trademark Licensing. “We look forward to continuing to leverage CLC’s expert  brand management, protection and marketing services as we maximize growth opportunities for the LSU brand and connect with passionate Tiger fans around the world.”
Officially-licensed product for LSU is now sold by more than 6,660 retail accounts across the country, an increase of more than 340 retail accounts in the last two years. Royalties for the University have increased 141% in the past decade. LSU has continually ranked among CLC’s top-selling institutions on an annual basis. The Tigers finished the 2014-15 fiscal year ranked 6th in earnings among CLC partner institutions. LSU has achieved greater in-store distribution and total sales in part through its participation in CLC’s exclusive national retail marketing platforms, including College Colors Day, Rock Your Colors and Holiday Cheer Section.
"CLC is excited to continue our long-term alliance with LSU, which has always been an active, engaged partner that has utilized our service offerings across many areas of its licensing program,” said Cory Moss, SVP and Managing Director, CLC. “We will continue to employ our research, digital marketing, and entertainment assets, along with innovative brand strategies, to help LSU strategically manage its brand and further extend its reach at retail.”
Revenue from the sale of LSU licensed products supports the University’s general fund, including student scholarships, and LSU Athletics programs.
CLC, the leading collegiate licensing agency in the U.S., currently represents nearly 200 collegiate institutions, including top athletic conferences, 30 bowl games, the NCAA, and the College Football Playoff.
About LSU
The mission of LSU is the generation, preservation, dissemination, and application of knowledge and cultivation of the arts. Since 1860, LSU has served the world through extensive, multipurpose programs encompassing instruction, research, and public service. The flagship institution of Louisiana, LSU is part of a select group of universities nationwide holding land-grant, sea-grant and space-grant status. LSU’s campuses include: LSU Alexandria, LSU Eunice, LSU Shreveport, Pennington Biomedical Research Center, LSU AgCenter, LSU Health-New Orleans, LSU Health-Shreveport and LSU Health Care Services Division. Please visit these links for additional information on LSU ( and LSU Trademark Licensing (
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
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Contact: Mike Scanlan, IMG, (216) 436-3544,