Tuesday, February 06, 2018
ATLANTA, GA (February 5, 2018) IMG College Licensing and IMG’s Fashion division are collaborating on a one-of-a-kind educational experience at this February’s New York Fashion Week, benefiting students from 12 universities. The Collegiate Experience at NYFW: The Shows provides a behind-the-scenes look at the fashion industry, including entry into fashion shows by Dione Lee and Son Jung Wan, interaction with leaders in the industry, and access to a variety of partner experiences.
After a successful test of the program with six institutions in September 2017, IMG College Licensing's Collegiate Experience at NYFW: The Shows was expanded to include double the number of participating universities. The program delivers unique academic enrichment opportunities through the university’s collegiate licensing program.
“We were blown away by the excitement of the students that participated in the fall and the quality of the interaction and insight they received through the program. It was the student enrichment experience of a lifetime, and we knew we had to expand the opportunity to more schools,” said Cory Moss, SVP and Managing Director of IMG College Licensing. “Our goal is to help elevate our partners’ licensing programs so they can provide these types of benefits to their campuses beyond what a traditional licensing program can provide.”
Institutions participating in February’s NYFW: The Shows Collegiate Experience include Arkansas, Delaware, Illinois, Louisville, Marshall, Missouri, Oklahoma, Oregon State, South Carolina, Syracuse, Tennessee, Texas A&M. The students, who aspire to a career in the fashion industry, were selected to participate through a variety of criteria at their respective institutions, including applications, fashion blogging and social media, and academic performance.
“We are thrilled to partner with our colleagues in the College division to help students along their chosen career path through this one-of-a-kind learning lab at NYFW: The Shows,” said Catherine Bennett, SVP and Managing Director of Fashion Events for IMG. “We are committed fostering catalytic educational opportunities for future leaders in the fashion industry.”
The students are being asked to chronicle their experiences through social media and share their learnings with other students when they return to their campuses. NYFW: The Shows runs February 8-14 in New York, with the Collegiate Experience taking place February 9-11.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.