ATLANTA, GA (March 6, 2018) – As college basketball heads into the post-season, IMG College Licensing’s Rock Your Colors national marketing campaign is giving fans a chance to win a trip to Lollapalooza by showing their team spirit.
This year’s Rock Your Colors campaign leverages the current trend of wearing college jerseys as a fashion statement. Fans are being asked to vote for their favorite way to rock a college jersey on https://www.rockyourcollegecolors.com/
where they can enter for a chance to win one of three grand prize trips to the 2018 Lollapalooza Festival in Chicago. Entrants also receive a 25% discount to Fanatics.com for future purchases.
The website also features animated graphics as part of a fun “Jersey Etiquette” series for wearing college jerseys.
“Whether fans are gathering to cheer on their basketball teams or hitting local hot spots and festivals, we are seeing more consumers wearing sports jerseys as a fashionable part of their wardrobe, and we wanted to encourage that trend,” aid Nicole Armentrout, VP of Marketing at IMG College Licensing. “As a part of the Endeavor family of companies, we can uniquely deliver the convergence of music and fashion in a way that promotes college spirit and provides fans a unique brand-engagement opportunity.”
IMG College Licensing’s participating universities were provided with customized animations and social graphics to share with their fans throughout the campaign, which runs through 11:59pm EST on March 10.
IMG College Licensing currently represents nearly 200 colleges, universities, bowl games, athletic conferences, as well as the Heisman Trophy, the NCAA, and the College Football Playoff.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.