IMG College Licensing, TCU Announce Fan Sweepstakes, Auction for Limited-Edition Caps

Monday, October 02, 2017

IMG College Licensing, TCU Announce Fan Sweepstakes, Auction for Limited-Edition Caps
FT. WORTH, TX (October 2, 2017) – TCU Athletics, working in conjunction with IMG College Licensing and New Era Cap, today announced the release of limited-edition caps made from game-worn baseball jerseys that will only be available to fans through a special auction and promotional sweepstakes.
IMG College brought the idea to TCU as a way to highlight the University’s long-standing success in baseball through a special product program that is a first for the college market. Each of the 22 caps produced by New Era is made almost entirely from components of the game-worn uniforms, which were supplied by TCU. The logos, piping and uniform decoration were all incorporated into the caps in various ways.
“Coming off our fourth consecutive College World Series appearance, we were looking for a way to honor that streak while providing something truly unique for our fans,” said Drew Martin, Associate Athletics Director for Marketing and Licensing. “With only a handful of caps available for distribution, they are an immediate collectors’ items.”
Beginning today, TCU Athletics is launching the #ToadToThePast sweepstakes. By sharing a favorite TCU baseball memory on Twitter or Instagram using #ToadToThePast and @TCU_Athletics, fans can enter to win one of the exclusive caps. Fans will also be able to bid on a limited number of caps through the TCU Athletics auction site from October 9 – 16. TCU will work with IMG College Licensing to execute the promotions.
“Our goal is to create innovative product and marketing programs that help our partner institutions like TCU connect with their fans,” said Nicole Armentrout, IMG College Licensing’s VP of Marketing. “TCU’s incredible run in baseball, its passionate fan base, and the Athletics Department’s proactive and dynamic licensing team made this a win for all involved.”
In addition to the sweepstakes and auctions, caps are also being shared with five former TCU baseball players. These players, all currently playing professional baseball, will each give away one cap to a lucky fan through their respective social media sites. The participating players and the professional baseball teams that drafted them include pitcher Brian Howard (Oakland A’s), catcher Evan Skoug (Chicago White Sox), pitcher Riley Ferrell (Houston Astros), outfielder Austen Wade (Cleveland Indians), and pitcher Mitchell Traver (Los Angeles Dodgers).
“We were pleased to be able to use our master craftsmanship to turn each game-worn jersey into a one-of-a-kind cap for some lucky TCU fans,” said Christine Smith, Assistant Category Manager, New Era Cap Company. “This program aligns with our desire to produce authentic merchandise collections with our partner brands.”
Additional information on the sweepstakes and auctions will be available through TCU’s twitter feed (@TCU_Athletics)
About TCU
Texas Christian University is a world-class, values-centered institution of higher learning founded in 1873.  Located in Fort Worth, Texas, TCU offers 119 undergraduate areas of study, 53 master’s level programs and 28 areas of doctoral studies.  A proud member of the Big 12 Conference, TCU’s mission is to education individuals to think and act as ethical leaders and responsible citizens in the global community. With over 2,000 employees, TCU has been selected to The Chronical of Higher Education’s “Great Colleges to Work For” for seven consecutive years.
About New Era Cap Company
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.  The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit and social channels @neweracap.
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.
Drew Martin, TCU, (817) 257-6108,
Mike Scanlan, IMG, (216) 436-3544,
Dana Marciniak, New Era, (716) 604-1139,