Virginia Tech Selects The Collegiate Licensing Company to Lead National Licensing and Marketing Program

Monday, July 02, 2012

ATLANTA, Georgia., (July 2, 2012) – Virginia Tech, which has been a multimedia rights partner of IMG College since 1994, today announced it has selected the company’s licensing division, The Collegiate Licensing Company (CLC),  to manage its domestic trademark licensing program effective July 1, 2012.
The new agreement will provide Virginia Tech a greater ability to protect, manage and develop its brand through a comprehensive trademark licensing program customized by CLC, which currently represents nearly 200 collegiate properties.
“Virginia Tech is one of the premier collegiate institutions in the country, and we are honored to have been selected to represent its domestic trademark licensing program,” said Cory Moss, CLC’s Senior Vice President and Managing Director. “We look forward to partnering with Virginia Tech to help maximize its licensing program as it enters the next phase of its evolution.”
“We believe partnership with CLC, the leader in collegiate trademark licensing, will help us grow royalties through unique programs and increased marketplace visibility,” said Locke White, Director of Trademarks & Licensing, Virginia Tech. “Aligning with CLC will allow the University to tap into the experience, relationships, and resources necessary to elevate our trademark licensing program to the next level.”

Royalties generated from the sale of Virginia Tech licensed merchandise provide support for various scholarship programs and student services.
Through its current multimedia rights partnership with the University, IMG College will also have the ability to uniquely and collectively market licensing and multimedia rights for both licensees and sponsors of Virginia Tech.
“IMG College has enjoyed a very successful long-term relationship representing Virginia Tech’s multimedia rights, and we’re thrilled to widen our services on campus in trademark licensing,” said Ben Sutton, President of IMG College. “Only IMG College can provide schools the combined resources and expertise in both multimedia and licensing to create and execute programs that drive revenue to schools while building their brands.”
Virginia Tech joins Atlantic Coast Conference (ACC) member institutions Boston College, Clemson University, Duke University, Florida State University, Georgia Tech, University of Maryland, University of Miami, The University of North Carolina, University of Virginia, and Wake Forest University to become the 11th ACC institution represented by CLC.
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For more information, contact:
Tricia Hornsby
Media Relations Manager
IMG College
770-618-8418 (office); or
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.  Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. 
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth’s most comprehensive university and its leading research institution, Virginia Tech offers 215 undergraduate and graduate degree programs to more than 30,000 students and manages a research portfolio of $450 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.