University of Cincinnati Extends Relationship with IMG

Monday, May 21, 2018

CINCINNATI, OHIO, May 21, 2018 – The University of Cincinnati today announced it has reached an agreement to extend its multimedia rights and licensing agreements with IMG through 2027.
“Fueling our intensity of interest through the long-standing relationship with IMG is a critical partnership that allows us to boast of a bright future,” said Mike Bohn, UC’s Director of Athletics. “Together, we will continue to make major improvements in our gameday experience for our dedicated fans, which includes new state of the art digital signage and sponsorship activation with treasured local, regional and national sponsors.”
The multimedia rights partnership between UC and IMG College began in 2009. IMG College will continue to provide exclusive representation of the corporate partner program and commercial business for Bearcats Athletics including radio broadcasts, television features, club level sponsorships, hospitality, coaching endorsements and in-venue signage.
“We are thrilled to continue our partnership for another decade with University of Cincinnati Athletics.” said Tim Pernetti, President, IMG College. “IMG College will continue to provide unique and powerful solutions that will enhance the experience for Bearcats student-athletes, as well as their passionate fans and loyal constituents.”
IMG will also continue to manage the university’s successful trademark licensing program for the duration of the agreement. The University of Cincinnati’s program has generated more than $14.5 million in licensing royalties since the school partnered with IMG College Licensing in 1992.
“IMG College Licensing provides us with the technological systems that help us better manage UC’s brand in the retail market and a deep bench of talented people committed to helping us maximize visibility while ensuring the highest quality merchandise is available for our constituents,” said Martin Ludwig, UC’s Director of Trademarks & Licensing. “We’ve set new records for licensing income each of the past five years and are excited to extend our partnership with IMG to continue delivering great results for the University.”
Officially licensed product for the University of Cincinnati is currently sold at more than 540 retailers across the country. Revenue from the sale of Cincinnati licensed products supports both academics, through scholarships, as well as athletics.
About the University of Cincinnati Department of Athletics
The University of Cincinnati Bearcats compete at the highest level of intercollegiate athletics as a member of the American Athletic Conference. UC fields 19 varsity teams with over 500 student-athletes supported by almost 200 full-time staff on the award-winning UC campus in Cincinnati, Ohio. The Bearcats have won six national championships and 81 conference championships during its proud history. Numerous luminaries and Olympians have worn UC's red and black through the years including hall of fame legends Sandy Koufax, Oscar Robertson and Jack Twyman. UC student-athletes averaged a 3.328 GPA in the Spring of 2018 with 76 percent of our student-athletes earning spots on the honor roll. For more information on UC Athletics, visit
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
Media Contacts:
Ryan Koslen, UC Athletics, 513-497-3132,
Mike Scanlan, IMG, 216-436-3544,