IMG College Licensing and University of Denver Partner on Brand Licensing

Monday, July 09, 2018

 ATLANTA, Ga. (June 20, 2018) – IMG College Licensing today announced it has reached a multiyear agreement with the University of Denver (DU) to manage its domestic trademark licensing program through June 2025.
 
Through the new partnership, DU will gain access to the leading brand protection, brand management, and brand marketing services and expertise provided by IMG College Licensing. The university’s partnership with IMG College Licensing will also allow its licensing program to implement brand strategies with best-in-class licensees, expand its presence with key retailers, leverage exclusive retail intelligence and data, and engage its consumers through a range of retail marketing programs. 
 
“DU is a renowned academic institution with a long legacy of athletic success, including national championships in multiple sports,” said Brian White, VP, IMG College Licensing. “It is an honor for IMG College Licensing to be selected to help DU expand its brand reach and connect with its consumers.” 
 
Having recently celebrated 150 years of its athletic program, the University of Denver brand has received significant national exposure through its on-field success. In the last 10 years alone, the University has earned multiple national championship titles, including skiing (2008, 2009, 2010, 2014, 2016, and 2018), men’s ice hockey (2016-17), and men’s lacrosse (2015).
 
“We are excited to partner with IMG College Licensing to help us leverage our athletic success and academic reputation to grow the DU brand in Denver and across the region,” said Karlton Creech, DU’s Vice Chancellor for Athletics and Recreation. “As we promote our bold approach to education, we believe IMG College Licensing’s expertise and resources can help us take our licensing program in bold new directions to provide best-in-class merchandise to Pioneer fans.”
 
IMG College Licensing currently represents the trademark licensing rights of nearly 200 colleges, universities, bowl games, athletic conferences, the NCAA, the College Football Playoff and other college sports properties.
 
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About Denver Athletics
The winner of 10 of the last 11 I-AAA Directors’ Cups and 33 NCAA Championships, the University of Denver athletic department sponsors 17 NCAA Division I sports and currently has four coaches on staff that have earned National Coach of the Year honors. In addition to the University’s team championships, DU enters 2018-19 with 120 individual National Championships and 455 All-America honors, including 27 in 2017-18. The Pioneers have combined for 110 conference championships and 192 NCAA Tournament appearances. In the classroom, Denver’s student-athletes averaged a 3.375 grade point average in 2017-18, and 132 student-athletes have a cumulative grade point average over 3.5. DU has had 53 Academic All-Americans in its history. 
 
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
 
For more information, please contact:
Tammy Purves, IMG College Licensing
(404) 932-3266 or tammy.purves@img.com
 
Mike Scanlan, IMG 
(216) 436-3544, mike.scanlan@img.com