IMG College Licensing and Minnesota Extend Licensing Partnership

Monday, April 09, 2018

ATLANTA, GA (April 9, 2018) – IMG College Licensing announced an extension of its partnership agreement with the University of Minnesota to continue to manage the school’s successful trademark licensing program, which is housed in the Department of Intercollegiate Athletics. 
 
The renewed partnership will continue to give Minnesota access to IMG College Licensing’s innovative tools and systems, as well as customized retail strategies and national brand protection network, to continue to elevate the Minnesota licensing program.  Since partnering with IMG in 2006, royalties from the sale of Minnesota-branded products have grown 94%. 
 
“The data and program insights, marketing platforms, and industry expertise we gain from IMG College Licensing helps us maximize our licensing program across campus and in the marketplace,” said Dave Lindquist, Minnesota’s Director of Trademark Licensing. “We look forward to continuing to leverage their resources to connect with our fans and supporters through licensed merchandise.” 
 
Minnesota licensed product is currently carried in more than 850 retailers nationwide. Recent retail growth has predominantly come from off-campus channels, including a 121% increase in online sales. 
 
Top-selling product categories for Minnesota include fleece items, men’s and women’s t-shirts, performance apparel, youth apparel, and men’s fashion apparel, with Knights Apparel and Nike as its top two licensees.  
 
“We are excited to extend our partnership with Minnesota as we continue to collaborate on ways to elevate the University’s brand,” said Cory Moss, SVP and Managing Director, IMG College Licensing. “We look forward to continuing to work side-by-side to develop new products and programs for Golden Gopher fans.”
 
IMG College Licensing currently represents nearly 200 colleges, universities, bowl games, and athletic conferences, including nine Big Ten institutions. 
 
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About Gopher Athletics
Gopher Athletics is one of the oldest and most decorated athletics department's in the country. Minnesota was a charter member of the Big Ten Conference and has won more than 200 conference titles to go with 26 national titles. The athletics department is currently and is currently home to 25 programs, more than 700 student-athletes and nearly 300 full-time employees. That community has built Minnesota into the nation's top-ranked public school with respect to student-athlete academic performance in each of the past four years, a span of time during which the Gophers have won 13 conference team titles and a collection of individual conference and national crowns. Ski-U-Mah!
 
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
 
For more information, please contact:
Tammy Purves, IMG College Licensing
(404) 932-3266 or tammy.purves@img.com
 
Mike Scanlan, IMG 
(216) 436-3544, mike.scanlan@img.com